How Shopping Cart Abandonment Affects Cyber Monday Specials

There is a great article on Charles Nicholls’ Website Conversion blog talking about how shopping cart abandonment affected Cyber Monday sales – and how it will affect the future of the Cyber Monday Specials we know and love.

Is Cyber Monday Really the Best Internet Sales Day?

Yahoo thinks not! Last year’s November advertising data produced some tell-tale signs that Cyber Monday isn’t necessarily the day of reckoning for online retailers that everybody once thought. Black Friday is actually a bigger fixture in terms of conversion rate. The Yahoo Network Insights Team’s survey was enlightening: “When compared with the average day in [...]

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