Is Cyber Monday Really the Best Internet Sales Day?
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Yahoo thinks not!
Last year’s November advertising data produced some tell-tale signs that Cyber Monday isn’t necessarily the day of reckoning for online retailers that everybody once thought. Black Friday is actually a bigger fixture in terms of conversion rate.
The Yahoo Network Insights Team’s survey was enlightening:
“When compared with the average day in November, Black Friday showed a 147% increase in conversions, while Cyber Monday had a 73% increase in conversions.”
So what does this mean for you, the consumer?
Be prepared to see more deals on Black Friday this year as advertisers adjust their holiday sales strategies. Research early and be prepared to snatch up specials before Cyber Monday.
Watch the Cyber Monday Specials RSS feed for details on the best of these deals throughout the Fall to stay on top of the bargains!
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